in , ,

LoveLove OMGOMG

ROI tracking with weberlo. How to Track ROI and ROAS with Weberlo

ROI (return on investment) and ROAS (return on ad spend) are two key metrics that measure the profitability and efficiency of your marketing campaigns. However, tracking these metrics can be challenging, especially with the increasing restrictions on cookies and third-party data. That’s why you need a reliable and accurate tool like Weberlo to track your ROI and ROAS without cookies and with real-time data.

What is Weberlo?

Weberlo is a cloud-based marketing analytics platform that helps you track the ROI and ROAS of your marketing campaigns across various channels, such as social media, email, SMS, SEO, and more. Weberlo uses a server-side tracking method that bypasses the limitations of pixel tracking and cookies, and provides you with accurate and comprehensive data on your campaign performance and customer journey.

Weberlo connects to your marketing data sources and aggregates key metrics to provide you with a holistic view of your marketing performance and ROI. It tracks metrics such as:

  • Cost per lead (CPL)
  • Cost per acquisition (CPA)
  • Customer lifetime value (LTV)
  • Marketing attribution

Weberlo also integrates with popular payment platforms, such as Stripe, PayPal, Shopify, and WooCommerce, to ensure that your sales data is consistent and accurate. It also sends conversions back to your ad platforms, such as Facebook, Google, and TikTok, to help you optimize your ad budget and target your audience precisely.

How to Use Weberlo for ROI and ROAS Tracking?

Weberlo makes it easy to set up tracking for all your marketing campaigns. You can start tracking your ROI and ROAS with Weberlo in a few simple steps:

  • Create a new Weberlo account. You can sign up for a free trial or choose a plan that suits your needs.
  • Add a new app. You can create a new app for your website or mobile app, and provide a name and a unique URL for it.
  • Install the Weberlo tracking code. You can install the tracking code on your website or mobile app using a plugin, a tag manager, or manually. The tracking code will enable Weberlo to track your visitors and their actions on your app.
  • Set up your tracking options. You can customize your tracking options for each app, such as adding UTM parameters, custom events, custom fields, and more. You can also connect your app to your payment platforms and ad platforms to enable sales tracking and conversion tracking.
  • Analyze your data. You can access your dashboard and reports to see your data and insights on your ROI and ROAS. You can also filter, segment, and export your data as needed.

Benefits of Using Weberlo for ROI and ROAS Tracking

Using Weberlo for ROI and ROAS tracking can help you improve your marketing performance and grow your business. Some of the benefits of using Weberlo are:

  • You can track your ROI and ROAS without cookies and with real-time data, which means you can avoid data loss and inaccuracies caused by cookie blocking and delays.
  • You can track your ROI and ROAS across multiple channels and platforms, which means you can get a complete picture of your marketing effectiveness and efficiency.
  • You can track your ROI and ROAS for the entire customer journey, from the first visit to the first order and beyond, which means you can measure the true lifetime value of your customers and optimize your retention and loyalty strategies.
  • You can track your ROI and ROAS with deep integration with payment platforms and ad platforms, which means you can ensure that your sales data and conversion data are consistent and accurate, and that you can optimize your ad budget and targeting.

ROI Conclusion

ROI and ROAS are essential metrics for measuring the success of your marketing campaigns and the growth of your business. However, tracking these metrics can be difficult and unreliable with traditional methods that rely on cookies and pixel tracking. That’s why you need a tool like Weberlo that can track your ROI and ROAS without cookies and with real-time data, across multiple channels and platforms, and for the entire customer journey. Weberlo can help you gain valuable insights into your marketing performance and ROI, and help you make data-driven decisions to improve your marketing strategy and grow your business.

If you want to learn more about Weberlo and how it can help you track your ROI and ROAS, you can visit their website1 or read some of their customer reviews

What do you think?

Written by 365PodCast

Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings

Voice Cloning Market: A Growing Trend in the AI Industry

Shopsy: The Ultimate Online Shopping App for India