New Tata Towel: The Reversible Towel Bra That Solves Boob Sweat

Tata Towel Boob sweat is a common and annoying problem that many women face, especially in hot and humid weather. It can cause discomfort, irritation, rashes, and stains on clothing. While there are some products that claim to prevent or reduce boob sweat, such as powders, creams, and pads, they are often ineffective, messy, or uncomfortable. That is why Erin Robertson, a Los Angeles-based designer and entrepreneur, came up with a simple and ingenious solution: the tata towel.

What is a Tata Towel?

A tata towel is a patented reversible towel that is designed to prevent sweat and discomfort on the breasts. It is made of soft and absorbent fabric that wraps around the neck and holds the breasts up like a bra. It is suitable for women of different sizes and shapes, and can be worn at home, at the gym, or during pregnancy and breastfeeding. The tata towel is available in various colors and patterns, and can be purchased from the official website1 or from Amazon2.

How Does a Tata Towel Work?

A tata towel works by creating a barrier between the breasts and the skin, absorbing the sweat and keeping the breasts dry and cool. It also provides support and lift, preventing sagging and chafing. It is easy to use and adjust, as it has a loop on each end that can be tightened or loosened according to the preference and comfort of the wearer. It is also reversible, so it can be worn with either side facing out.

What are the Benefits of a Tata Towel?

A tata towel has many benefits for women who suffer from boob sweat, such as:

  • It is comfortable and breathable, as it is made of high-quality cotton and rayon blend that feels soft and smooth on the skin.
  • It is versatile and convenient, as it can be worn with or without clothes, under or over a shirt, or as a standalone top. It can also be used as a nursing cover or a bathing suit cover-up.
  • It is stylish and fun, as it comes in a variety of colors and patterns, such as floral, animal, and geometric prints. It can also be personalized with embroidery or monogramming.
  • It is eco-friendly and durable, as it is machine washable and reusable, reducing the waste and cost of disposable products.

How Did the Tata Towel Come to Be?

The tata towel was invented by Erin Robertson, who came up with the idea after suffering from boob sweat herself. She was getting ready for a first date and realized that she had no way to stop the sweat from dripping down her chest. She tried using baby powder, tissue paper, and even a washcloth, but nothing worked. She decided to create her own solution, using a sewing machine and some fabric scraps. She made a prototype of the tata towel and wore it to her date. She was amazed by how comfortable and effective it was, and decided to share it with other women.

She launched the product online in 2017 and received a lot of attention and positive feedback from customers and celebrities. She also appeared on Shark Tank in 2018 and secured a deal with Lori Greiner, who helped her expand her business and reach more customers. She has since sold over 100,000 tata towels and has donated a portion of her profits to breast cancer research and awareness.


The tata towel is a unique and innovative product that aims to solve a common problem for women and provide them with comfort and confidence. It is a reversible towel that prevents sweat and discomfort on the breasts, and can be worn in various ways and occasions.

It is comfortable, versatile, stylish, eco-friendly, and durable. It was invented by Erin Robertson, who suffered from boob sweat herself and decided to create her own solution. She launched the product online in 2017 and received a lot of support and recognition. She also partnered with Lori Greiner, who helped her grow her business and reach more customers. The tata towel is a product that every woman should have in her wardrobe. You can learn more about the tata towel and how to use it by visiting these web pages3

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Written by 365PodCast

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